About

Campaign Asia-Pacific celebrates creative excellence in the marketing and communications industry. Core to our coverage is a dedicated tracking of trends, a deep analysis of strategy and an exploration of business across the APAC region.

The enormous potential of China’s economy and the irresistible force of digital technology come together for a one-of-a-kind story. This site is just one of the ways we want to tell it. The pace of digital, data and disruptive technology growth in our lives today can make it easy to forget that the intent of it all is to better connect people to the things they care about most, which is often other people.

So this site is a ‘who’s who,’ where you can search through the names and faces of China’s digital heroes and heroines to see the human side of this massive twenty-first century narrative. By no means is this list final and definitive. But expect the digiterati you discover here to continue making significant contributions for years to come.