Kevin Gentle

Name: Kevin Gentle
Chinese Name: 顾伟
Title: Digital Strategy Director
Company: Labbrand
Years in China: 5
I consider myself to be a digital native because:
My approach to digital isn't driven by channels or technology. I focus on how to use technology to solve concrete brand and business goals and to create value where it matters in the customer journey.
My career highlights:
At 23, I created a completely new department in my company that now accounts for 20 per cent of the agency's revenue. I worked with many top brands on high-profile digital strategy and innovation projects. My client list includes Marriott, Sephora, Four Seasons,, Logitech and many others. My experience isn't limited to digital: I've worked on dozens of research and brand strategy projects for top brands.
Professional mission:
Help my clients think beyond digital marketing.
The best thing about my job is:
How it allows me to blend customer insights, strategy and technology.
My proudest achievement is:
When my staff turns down job offers from bigger, more prestigious agencies.
The secret to my success is:
Challenges I'm seeking to overcome this year:
Fix the coffee machine.