|Years in China:||6|
|I consider myself to be a digital native because:
It is seamlessly interwoven into all aspects of my life, personally, socially and professionally.
|My career highlights:
Worked across multiple agencies, from Modem Media, Euro RSCG, OMG, GroupM to now Dentsu Aegis Network (DAN). Here, I have started up and/or managed various units in the agencies, all digital media-centric. Examples include setting up OMG Digital China, GroupM's Xaxis and Creative Studio, DAN's iProspect and Amnet. I have also had stints outside of the 4A agencies, including an entrepreneurial venture to launch Hong Kong's then first contextual performance ad network, Effisis. Also, launched and managed Hong Kong's telco PCCW Directories (Yellow Pages) web search product in partnership with Yahoo, Google and Baidu.
Bringing cutting-edge digital innovations to life with tangible value.
|The best thing about my job is:
Getting the chance to work with brilliant and inspirational people every day.
Live life with no regrets.
|My proudest achievement is:
Still a work-in-progress.
|The secret to my success is:
Doing things I'm passionate about and working with people with the same enthusiasm.
|The trends I'm watching in China are:
Programmatic ad technology, audience data, social, ecommerce, digital payment and mobile (with its unique role in each of the previous key trends I'm watching).
|The most significant development in China's digital scene is:
Local ad technology that connects and mutually relies on each other in an ecosystem.
|What technology do you consider most important and why?
Ad exchanges (ADX) and supply side platforms (SSP) because it is unlocking the full value and scalability of China's digital inventory for all publishers, mainstream and niche. Conversely, it allows marketers, response and branding-focused, to extract more value and performance out of the inventory for a win/win solution.
|My favourite digital campaign is:
Baidu's first ever paid ad on their home page by Intel, with just a few intriguing words to launch a new global campaign in China.
|Challenges I'm seeking to overcome this year:
Amplifying scalable performance through programmatic buying for DAN agencies and clients.