Shawn Cheng

Name: Shawn Cheng
Chinese Name: 程杭
Title: CEO and Owner
Company: HUPU Sports (Shanghai) Media Co.
Years in China: 7
I consider myself to be a digital native because:
I created the largest digital community for sports fans in China.
The best thing about my job is:
Hearing all the gossip in locker rooms of pro sports teams.
The secret to my success is:
To think "What would Michael Jordan do" when facing adversaries.
The most significant development in China's digital scene is:
The government is embracing the digital world.
What technology do you consider most important and why?
Space exploration. Because new territories always open up new opportunities and possibilities.
My favourite digital campaign is:
HUPU - Air Jordan 'Slam dunk' contest
Challenges I'm seeking to overcome this year:
Finding efficient means to help tens of millions of Chinese kids play better on sports fields.